Team Canada released their Olympic & Paralympic athlete kit through a partnership with lululemon, which means all eyes will be on the red and white for the 2024 Olympic and Paralympic Games in Paris.
The kit was designed to prioritize the function and comfort of athletes. Lululemon led an extensive product testing stage, communicating with 19 Canadian Olympic and Paralympic athletes across 14 different sports to ensure the highest quality was offered.
Design highlights include:
•Adaptability: The kit was designed to support more bodies and more abilities, with features including magnetic-close zippers, pull-on loops, and sensory touch guides. The two adaptive styles – the Seated-Fit Carpenter Pant and the Seated-Fit Packable Rain Poncho – are intentionally designed to deliver functionality and comfort in a seated position.
•Thermal Comfort: To keep athletes comfortable during changing temperatures and conditions, the kit features adjustable styles like the Convertible Pant & Jacket, as well as SenseKnit™ technology and sweat-wicking fabrics to enhance breathability through ventilation.
•Fit & Function: Products with four-way stretch fabrics, customizable drawcords, and newly engineered pocket shapes and placements help athletes move and personalize styles.
•National Pride: Prints inspired by the beauty of Canada help athletes celebrate their country and reflect their journey throughout the Games. Fabrics like Jacquard create modern silhouettes that allow athletes to show up in style.
Team Canada apparel will be worn by athletes, coaches, and support staff for all the key moments at the Games, including the Opening and Closing Ceremonies, medal ceremonies, media appearances, and travel to Paris.
Read the full story on Olympic.ca
Photo Credit: lululemon/Scott Ramsay